Year 12 and 13 – Audience theories

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Key

The Hypodermic Needle Theory

Two Step Flow

Uses and Gratification

Reception Theory

The Bobo Doll Experiment

Passive and Active audiences

More contemporary theories:

Dyer – Fandom and Utopianism

Gramsci – Power and Hegemony

Jenkins – Participatory Cultures

Hebdige – Subculture and Creating Meaning

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