Year 12 – News and Online Media – Current Market Data

Task 1

Check your own research against this:

Readership Circulation research 2020 teacher copy

Task 2

Answer the following questions (in full sentences) with as much detail as possible.

Readership circulation questions for data sheet

News and Online

Circulation and

Readership Questions:

(Answer the following in full sentences, using the evidence from the data sheet to back up your answers.)

 

1. The Sun has the largest circulation, why do you think this is?
2. Why is the readership figure so much bigger in most cases than the circulation figure?
3. Which of the newspapers charges for its online content? How do you know this?
4. Why do you think that the Daily Mail has the most Facebook followers?
5. Why do you think that the Guardian has the most Twitter followers?
6. Most papers’ print readers are over 65 years old, why do you think this is?
7. Looking at when the newspapers were established, do you think it is better to be established longer? Why?
8. Looking at the last column, why do you think the Telegraph charges as much as it does for advertising?
9. Looking at all the papers, and thinking about how the Independent has already stopped printing, which of the papers do you think is the most likely to go out of business or stop making a print edition next? Why?
10. You are thinking about starting a new newspaper, where is there a gap in the market for you to fill, who would you market it to and what would its main selling point be?